Loop Coffee Roasters Launches a Pay-What-You-Brew Subscription for Regular Customers
Loop Coffee Roasters has introduced a flexible coffee subscription that charges customers based on actual monthly consumption. Subscribers log usage with a sensor-free scale card, and Loop tops up deliveries accordingly with month-to-month
Loop Coffee Roasters has launched a new subscription model that lets customers pay based on how much coffee they actually brew each month, rather than committing to a fixed bag size or delivery schedule.
Subscribers get a small in-bag sensor-free scale card they use to log roughly how much coffee they've used, and Loop tops up their next delivery accordingly, with billing adjusted month to month. The company says the idea came out of customer complaints about ending up with too much or too little coffee under its old flat subscription plans.
“We kept hearing the same two complaints, either people ran out mid-month or they had three unopened bags stacking up," said Loop co-founder Daniel Petrov. "This is a bit more work for us operationally, but it's a fairer way to charge people for something they use at different rates depending on the week.”
The new model is available to both existing and new subscribers starting this week, with no change to Loop's roasting or sourcing. Customers can switch back to a standard fixed subscription at any time.
Loop said early sign-ups have been strongest among households with irregular routines, including shift workers and people who travel frequently for work.
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